do you know your opportunity number?

hands using a calculatordetermine whether that new project or client makes sense for you.

by sandi leyva, cpa

each of us has 24 hours in one day. most of us have annual revenue goals. a few of us have monthly, weekly, daily or even hourly revenue goals.

more on small-firm growth strategies: 7 tips to boost your firm’s performance in 2020 | 5 mistakes to avoid when seeking new clients | beyond referrals: getting new clients | blow your own horn already! | keep more of your busy season earnings | how a spreadsheet can help stop leaks
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hopefully you know what your revenue goal is. (if not, you should!) if you don’t pull in that level of revenue for the week or month, then you’ve missed your plan.